Under Armour Launches Footwear Optimisation

Under Armour has announced the launch of its unique Footwear Optimisation Process in collaboration with Stoke Park and Biomecaswing at the new Under Armour Golf Footwear Performance Centre. 

Under Armour’s Footwear Optimisation Process

Designed to offer golfers the pinnacle of custom fitted footwear across its Award-Winning Drive Pro Series, customers will experience a 2 hour, four-step footwear fitting like no other in the game. 

The Four-Step Custom Footwear Fitting Process

The first step is an initial assessment with the golfer wearing their own footwear. An initial kinetic and kinematic assessment is carried out using the BiomecaForce system. At this point key data metrics such as club speed, ball speed, spin rate, strike location and carry distances are recorded with TrackMan.

From this initial assessment the player will be recommended one of the game-changing Drive Pro Series spiked or spikeless models based on peak force, rotation, translation figures and in line with their swing signature.

Once the selected footwear, further assessment will be conducted on the BiomecaForce system to demonstrate the measured gains in both kinetic and kinematic data and alongside the TrackMan data.

In step three, golfers receive an assessment of their feet using the market-leading SIDAS Podiatech system to better understand the foots anatomy and its impact on their own golf swing. Once completed, custom insoles are built on site to promote optimised stability and an increased ability to create higher peak forces – in turn taking the performance of their footwear even further.

Once the custom insoles are built and fitted into the Drive Pro shoes, final assessment is conducted to highlight the performance gains achieved throughout the session.

Insights on the Footwear Optimisation Process

Richard Palmer Jones, Under Armour Golf UK, said: “The Under Armour Footwear Optimisation Process utilises a unique and proprietary combination of the most advanced athlete performance tracking technology in golf. This allows golfers to understand the importance and impact of their footwear to their on-course performance in simple terms through the data improvements that we see time and again when putting people through our fitting processes. The addition of SIDAS Podiatech technology allows us to take the fitting process further through the use of custom insoles – producing the ultimate experience for any golfer looking to maximise their potential.”

Chris Murtagh, Head of Instruction at Stoke Park, said: “The opportunity to launch the Footwear Optimisation Process at Stoke Park with Under Armour is incredibly exciting. Having fit customers into the Drive Pro Series since it launched in February, we’ve seen how these products have consistently improved golfers. Utilising the BiomecaForce system alongside SIDAS Podiatech technology is the natural progression to deliver the ultimate in performance footwear. Under Armour’s mission to make athletes better has established golf footwear as an essential piece of golf equipment for the first time.”

Each session costs £500 and includes 2 hours of Biomechanical analysis, both pre and post-testing, 1 pair of Drive Pro Series Spiked or Spikeless shoes, and 1 set of custom insoles.

To find out more or book a session please contact Chris Murtagh at Stoke Park on 01753 717184 or via email at [email protected].

Text provided by Under Armour