Titleist golf ball trio: the new 2024 golf balls
01/22/2024 by Elena Reiter
Titleist expands its lineup for 2024 with the introduction of three improved golf balls: the TruFeel, the TourSoft and the AVX, for optimized playability and improved performance.
The new Titleist AVX, TruFeel and TourSoft golfballs. (Photo: Titleist)
With the three new balls for 2024, Titleist offers an expanded repertoire in terms of performance and variety. Each of these balls is tailored to specific aspects of the game of golf and is designed to provide golfers of all abilities with customized solutions. The TruFeel for consistent performance, the TourSoft with a new core and the AVX for improved distance and control.
Titleist TruFeel: Soft feel and reliable performance
The Titleist TruFeel, which is positioned as the softest ball in the Titleist portfolio, offers golfers a particularly soft feel. The ball is characterized by a gentle feel at impact. TruFeel is an accessible option for all players looking for a good feel with consistent performance. As such, the TruFeel golf ball offers a solid foundation for everyday play. The TruFeel will be available in white from January 24, 2024, followed by the yellow version from March 1 and the matt red version from May 15, starting at 34.99 euros.
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Titleist TourSoft: Modern technology for optimized performance
The TourSoft is characterized by its large core, which enables improved performance on the court, according to the manufacturer. The ball is said to offer optimized aerodynamics thanks to the 346 double pyramid dimple design, improving ball flight. The ball is particularly suitable for those looking for a balanced mix of distance, feel and control. The TourSoft will be available from January 24, 2024 in white, high-optic yellow and green, and will also be available in pink from July 2024 from 44.99 euros.
Titleist AVX: Top technology for ambitious golfers
The AVX has been completely redesigned and offers improved performance from core to cup, writes Titleist about the latest version of the golf ball. It is designed for golfers looking for improved distance with increased control. The Titleist AVX offers a lower ball flight and less spin compared to other Titleist models. With its high-gradient, high-speed core, a high-flex mantle layer and a softer urethane shell, the AVX is said to offer a combination of length paired with a softer feel and is ideal for players looking to increase their performance on the green. Available from January 24, 2024 in white and high-optic yellow from 59.99 euros.
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