The Logo: Lawsuit Against Tiger Woods’ Sun Day Red

Legal dispute: Tiger Woods is in trouble with his new outfit label Sun Day Red. The company Tigeraire from Baton Rouge/Louisiana has filed a trademark lawsuit against the 15-time major winner, Sun Day Red and the outfit manufacturer TaylorMade.

Tiger Woods’ Logo is Claimed to Confuse Consumers

According to Tigeraire, which manufactures cooling systems for the sports sector, such as ventilation systems for football helmets, the trademark, which has existed since 2020, is being blatantly ignored, protected trademark rights and brand identity are being infringed and consumer confusion is being created: the application to register Sun Day Red’s trademark must therefore be rejected. Tigeraire refers to the similarities and likelihood of confusion between the logos of the two companies, which each show a stylised tiger. David Abeles, CEO of TaylorMade, commented on the process: ‘We have full confidence in the protection of our brand.’