Speculation about the future of the ‘Golf Channel’
11/25/2024 by Golf Post Editors
The future of the ‘Golf Channel’ is at stake: Comcast, the US media giant behind NBC and the Golf Channel, is planning to spin off its cable network offering.
(Photo: Getty)
New owner? The US media giant Comcast, owner of the TV channel ‘NBC’ and the ‘Golf Channel’, among others, wants to spin off its cable network-based offering, which includes the ‘Golf Channel’, into a separate, listed company. The background to this is the increasing unprofitability of cable television, which has fallen behind enormously due to streaming services and is actually only kept alive by the live broadcasting of sporting events. All of this has led to considerable speculation in the USA about the future of the ‘Golf Channel’: Will the PGA Tour, which is already tied to NBC by a TV contract worth 400 million dollars a year until the end of the decade, get involved via its new commercial venture PGA Tour Enterprises in order to secure an in-house golf channel for the future? Or will the LIV Golf League get involved with money from the Saudi Arabian sovereign wealth fund PIF, which is still lacking a high-reach and relevant TV partner?
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