Golfers as trading cards: LIV Golf announces deal with Panini
02/24/2024 by Golf Post Editors
LIV Golf and Panini have announced a multi-year partnership. Together, the companies are launching the first golf trading cards on the market.
LIV Golf launches golf trading cards together with Panini (Source: X @livgolf_league)
Panini’s trading cards have long been a source of joy for young sports fans, spanning generations. Now, following a deal with LIV Golf, the first golf trading cards are set to hit the shelves. Panini will serve as the exclusive trading card partner for the LIV Golf League.
Let’s go @PaniniAmerica 🤝#LIVGolf#WhoDoYouCollecthttps://t.co/8Zd5D5gqpX
— LIV Golf (@livgolf_league) February 22, 2024
LIV Golf Introduces the First Golf Trading Cards
Panini’s inaugural golf lineup will feature physical trading cards adorned with match-worn memorabilia and autographs from players. Panini plans to unveil the first LIV Golf trading cards featuring its popular Prizm and Impeccable brands. Additionally, Panini will launch an LIV Golf Panini Instant card program, releasing real-time cards post-tournaments showcasing some of the season’s winning moments and best shots, as well as team sets. “LIV Golf is excited to collaborate with Panini, a global brand committed to connecting with fans worldwide through a shared love of sports,” said Commissioner and CEO Greg Norman. “Just as our league continues to evolve, bringing professional team golf into the mainstream, this partnership will introduce new products to millions of passionate fans and collectors worldwide. As a former player, I am particularly excited for our players and teams to expand their platforms in this realm.”
Players are also enthusiastic about the deal: “I’m an avid collector of various types of sports memorabilia throughout my career, so personally, it’s very exciting for me to have the opportunity to work with a premium trading card brand,” said Majesticks GC Co-Captain Ian Poulter. “While trading cards are often associated with younger demographics, I believe this partnership between LIV and Panini is a great opportunity to elevate professional golf to the same level as other professional leagues by creating memorabilia for the kid in all of us.”
Team Format as an Incentive
Panini is also venturing into new territory with this partnership, marking its first foray into golf. The format of LIV Golf ultimately convinced the company to take this step. “We’ve often pondered how to introduce some of our most beloved trading card brands into golf, but the sport always presented challenges. LIV brought an entirely new dynamic to the sport. The team and league format is something that didn’t exist and creates another level of collectibles for fans,” said Mark Warsop, CEO of Panini America.
Panini collaborates with many of the biggest leagues and brands in the sports and entertainment industry, including the NFL, NBA, FIFA, Premier League, LaLiga, NASCAR, and more. The Panini Group was founded in Modena, Italy, in 1961 and is the international market leader in stickers and trading cards.
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