LIV Golf launches “12 Teams. You Choose” campaign ahead of LIV Golf Season

LIV Golf is launching a new fan-focused campaign and will unveil team rosters this week in the lead-up to the first truly global golf league that the CW Network will deliver to more than 120 million households across the U.S.

LIV Golf: “12 Teams. You Choose.”

The “12 Teams. You Choose.” campaign asks fans to pick their team ahead of the landmark season for the LIV Golf League that features 48 of the world’s best players competing in a 14-tournament schedule around the world. Set rosters for the 2023 season will be revealed this Wednesday, Thursday and Friday, with four teams announced each day. League play begins February 24-26 at Mayakoba’s El Camaleón Golf Course in Mexico as many of the sport’s biggest names begin pursuit of the LIV Golf League Individual Championship and Team Championship.

“12 Teams. You Choose.” is LIV Golf’s first global campaign featuring teams made up of international stars from the U.S., Europe, Latin America, South Africa, Asia and Australia.

At the heart of the multi-channel campaign is a TV spot featuring a young golf fan who asks the 12 team captains which team she should support. The players respond in turn with their own unique pitch and style in a game of one-upmanship to persuade the girl and fans across the world why they should choose their team.

“Anticipation for our league launch grows by the day as our global campaign engages fans ahead of a groundbreaking year for LIV Golf,” said LIV Golf CEO and Commissioner Greg Norman. “The fans have spoken: There is excitement for team golf and for the league’s innovations that are challenging the norm in the sport. Our diversity in teams that feature elite skillsets and unique personalities will help build new rivalries and fresh ways to watch professional golf as the sport enters a new era.”

The campaign features an array of global stars who are leading their respected teams this season for the league launch, including: Phil Mickelson (HyFlyers GC), Dustin Johnson (4Aces GC), Cameron Smith (Ripper GC), Bryson DeChambeau (Crushers GC), Brooks Koepka (Smash GC), Sergio Garcia (Fireballs GC), Louis Oosthuizen (Stinger GC), Bubba Watson (RangeGoats GC), Joaquin Niemann (Torque GC), Kevin Na (Iron Heads GC), Martin Kaymer (Cleeks GC), and Ian Poulter and Henrik Stenson (Majesticks GC).

The LIV Golf League will showcase its innovative format featuring shotgun starts, simultaneous team and individual play, and energetic tournament experiences that include live music and fan activities for all ages. Information for tickets, hospitality packages and Pro-Am opportunities are available at LIVGolf.com.

In addition, the CW Network announced today the upcoming 2023 LIV Golf League season will air in 100% of its markets across the United States, as part of the network’s previously announced multi-year exclusive broadcast agreement with the league. The first official full season of LIV Golf will air on CW affiliates, as well as Nexstar owned and operated stations in key markets including Chicago, San Francisco and Philadelphia.

Beginning with the first tournament in Mexico, all 14 global LIV Golf League events will air exclusively from 1:00-6:00 pm ET on Saturdays and Sundays on The CW Network’s linear and digital platforms, with Friday rounds carried on The CW App. All eight U.S.-based tournaments and six international events will be delivered to more than 120 million households across the U.S. and streamed live to The CW App, which has been downloaded over 90 million times and is available on all major platforms. Details on LIV Golf’s event broadcasts in regions outside the U.S. will be announced soon.

LIV Golf is owned and operated by LIV Golf Investments whose vision and mission are centered around making holistic and sustainable investments to enhance the global golf ecosystem and unlock the sport’s untapped worldwide potential.