Golf Pride turns the putter grip upside down
03/07/2024 by Elena Reiter
Golf Pride wants to revolutionize the market with the reverse taper putt grip. The unusual design of the popular club grip brand at a glance.
The new Golf Pride Reverse Taper putt grip 2024. (Photo: Golf Pride)
Golf Pride, a leader in the golf industry, has introduced its newest product, the Reverse Taper putter grip. This grip, which will be available in retail stores and on golf courses from March 4, uses Reverse Taper technology. According to the manufacturer, this technology is designed to optimally support both hands during putting in order to ideally align the club head at the moment of ball contact.
Golf Pride Reverse Taper: Innovative technology for optimized performance
With its 75-year history and based on extensive consumer testing, Golf Pride developed the Reverse Taper putter grip. According to the manufacturer, this grip is designed to be slimmer at the top and wider at the bottom, which should help stabilize the top hand and reduce tension in the bottom hand, which in turn could lead to smoother acceleration through the stroke.
The grip is made of polyurethane, which the manufacturer says provides the right softness, texture and weight to give golfers more consistency and confidence. The grip is said to be soft to the touch, yet responsive and offers unique traction elements to aid speed control for both hands. It also features a vibrant color palette and visual cues and textures designed to support correct finger placement, regardless of the player’s preferred grip style. Despite the different sizes, the weight of each model remains the same, which the manufacturer claims ensures a balanced feel in the “sweet spot” and allows players to feel the club head throughout the swing.
The Reverse Taper is available in two sizes and three unique shapes
Round – Universally popular for all grip techniques, with a traditionally round upper section that transitions into a wider lower section.
Pistol – A classic pistol grip designed to help establish the top hand, especially popular with players using the left-hand-low technique (for right-handed golfers).
Flat – With a slightly oval shaped upper section, often favored by golfers using a palm-to-palm putting style.
“Within the putter grip category, we observed a trend in which manufacturers were actively trying to design products that removed the hands from the putting process, whereas our research indicates that by optimising the connection between the hands and grip, players can improve their performance,” says James Ledford, President of Golf Pride. “Through hundreds of concept iterations, our innovation team created Reverse Taper, which has tested quite positively with players of all skill levels.”
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