Dubai Golf rolls out VIYA rewards app to international audience

Dubai Golf has officially rolled out VIYA to international audiences. VIYA allows customers, both in the UAE and around the world, to book world-class golf, dining, experiences, spas, and more at venues in Dubai and Abu Dhabi.

VIYA is a one-stop-shop for those in, and visiting, Dubai and Abu Dhabi. The platform offers golf bookings and seasonal promotions at Dubai Golf’s world-class golf venues: Emirates Golf Club, Jumeirah Golf Estates, Dubai Creek Golf and Yacht Club, Yas Links, Yas Acres, Saadiyat Beach Golf Club, and Topgolf Dubai – in addition to numerous other venues in the region.

In addition, the platform contains a variety of dining offerings at a plethora of restaurants and all the pro shops located at each of the Dubai Golf clubs. It can also be used to book spa days and treatments, as well as individual or recurring fitness experiences.

VIYA has been designed to reward customer loyalty, by offering 1 UAE Dirham (local currency) back for every 10 UAE Dirhams spent at a Dubai Golf venue and every other venue on the app – a 10% rewards programme. Whether it be in Dubai or Abu Dhabi, rewards earned on the platform can be redeemed at any other VIYA venue – this includes all restaurants, golf courses, pro shops, spas, gyms, beaches, and at Topgolf.

Christopher May, CEO of Dubai Golf (operator of VIYA), said: “VIYA really is the go-to platform for booking golf, leisure activities, and dining in Dubai and Abu Dhabi. It contains the very best of what the area has to offer and features a number of fantastic promotions every week. We also created VIYA with the goal of rewarding our users. We’re delighted that with every purchase, users earn rewards in UAE Dirhams that can then be redeemed at other VIYA venues, no matter which they choose to visit.”

He added: “While VIYA is a brilliant platform for residents to enjoy, it is now very much a tool that visitors and holidaymakers can utilise during their stay. It’s the easiest way to book tee times, dinners, and leisure experiences, and the rewards can be redeemed instantly, allowing visitors to benefit from them during their visit.”

VIYA has evolved from its original form as a golf bookings app for members of Dubai Golf clubs, to a fully servicing booking portal for activities and experiences throughout the region. It also now includes a variety of partners from outside the Dubai Golf business, to further enhance the user experience and create a broader offering for customers.

VIYA has already acquired more than 120,000 users in Dubai and Abu Dhabi, and visitors from around the world can now utilise the platform.

VIYA is free to download, and you can do so by heading to any mobile app store. To explore VIYA, head to: www.viya.ae/ 

For more information on Dubai Golf, head online to: www.dubaigolf.com/